IMC Tactics Essay Example | Topics and Well Written Essays - 750 words

IMC Tactics - Essay Example One of the IMC plans that the company uses is direct marketing. In direct marketing, the media are involved which directly convey their services to their target market. It entails magazines, radio, newspapers, and sponsorships (Pickton, 2001). The company uses this medium to convey their message of low prices to its clients. The company advertises in television at peak hours of viewing in order to target the larger segment of the market. New products that the company has launched are shown in the commercial with their features. The company also sponsors charity events and sports to earn that reputation as a large retailer that people appreciate and recognizes. The magazines and newspaper are used for similar purpose. Any new product that the company introduces with their respective pricelist is offered to the media. Their objective is not targeting the niche industry since the company targets the low and middle-income earners. Direct mailing is also an important medium for the compan y where it updates its customer about their products. Another plan for the company is through sales promotion. Walmart uses various methods and techniques to create interest and awareness in clients to purchase their products competitions. This is helpful because the strategy is helpful in boosting the company’s sales, where the clients are entering for the weekly and monthly prize draw offering various prizes. Products that are highly priced, the price value is normally high like continental holiday. Another sale promotion is points of sale, the range of new products are decorated in an interesting and attractive manner to catch the attention of customers and luring them to buy. Assuming the product is single and tends to occupy a small space it is normally placed at the counter. Additionally, the free sample testing is done by the company whenever a new product range is introduced in the market. The gifts are also